Healthy Traditions Traditionally Produced Gold Standard logo

Healthy Traditions was started by Brian Shilhavy, CEO and founder of Tropical Traditions and the Healthy Buyer’s Club.

The purpose of Healthy Traditions is to define the standards of healthy food and products we use when producing or choosing products to sell in our network. These are not new standards for us, but the same standards we have followed since 2002, when we first started shipping virgin coconut oil to the U.S. from the Philippines.

Today’s certifications and labeling have become so watered-down and confusing, that we thought it was time to define our own standards, so that the consumer can better understand the commitment we have to high standards that promote a healthy lifestyle.

It is our goal to provide other local resources in this network, helping people to find food and products at the local level that offer them the highest benefits for nutrition and health.


Healthy Traditions Shopping

Virgin Coconut Oil

Grass-fed meats and dairy

HouseHold Traditions

Nontoxic household cleaners